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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm
Amanda Spry, Bernardo Figueiredo, Lauren Gurrieri, et al.
Journal of Macromarketing (2021) Vol. 41, Iss. 4, pp. 531-546
Closed Access | Times Cited: 33

Showing 1-25 of 33 citing articles:

The impact of dynamic capabilities on SME performance during COVID-19
Marcus Dejardin, Mário Raposo, João J. Ferreira, et al.
Review of Managerial Science (2022) Vol. 17, Iss. 5, pp. 1703-1729
Open Access | Times Cited: 93
BRAND ACTIVISM: A Literature Review and Future Research Agenda
Antonella Cammarota, Mario D’Arco, Vittoria Marino, et al.
International Journal of Consumer Studies (2023) Vol. 47, Iss. 5, pp. 1669-1691
Open Access | Times Cited: 41
From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Zoe Lee, Amanda Spry, Yüksel Ekinci, et al.
Journal of Brand Management (2023) Vol. 31, Iss. 2, pp. 193-211
Closed Access | Times Cited: 20
Brand activism as a marketing strategy: an integrative framework and research agenda
Pedro Chapaval Pimentel, Mariana Bassi Suter, Simone Regina Didonet
Journal of Brand Management (2023) Vol. 31, Iss. 2, pp. 212-234
Closed Access | Times Cited: 19
Strategic B2B brand activism: Building conscientious purpose for social impact
Sommer Kapitan, Joya A. Kemper, Jessica Vredenburg, et al.
Industrial Marketing Management (2022) Vol. 107, pp. 14-28
Closed Access | Times Cited: 26
Transformative Advertising Research: Reimagining the Future of Advertising
Lauren Gurrieri, Linda Tuncay Zayer, Catherine A. Coleman
Journal of Advertising (2022) Vol. 51, Iss. 5, pp. 539-556
Open Access | Times Cited: 25
Sustainability Marketing
Meziyet Uyanık
Advances in marketing, customer relationship management, and e-services book series (2024), pp. 108-128
Closed Access | Times Cited: 6
Brand approaches to diversity: a typology and research agenda
Amelie Burgess, Dean Wilkie, Rebecca Dolan
European Journal of Marketing (2022) Vol. 57, Iss. 1, pp. 60-88
Closed Access | Times Cited: 19
Pride, not prejudice: a cross-cultural big data analysis of consumer reactions to rainbow-washing in advertising
Vaibhav Shwetangbhai Diwanji, Nhung Nguyen, Michaella Barros Coelho, et al.
International Journal of Advertising (2025), pp. 1-28
Closed Access
Brand management and sustainability: exploring potential for the transformative power of brands
Urša Golob, Mario Burghausen, Joachim Kernstock, et al.
Journal of Brand Management (2022) Vol. 29, Iss. 6, pp. 513-519
Open Access | Times Cited: 19
Branded activism: Navigating the tension between culture and market in social media
Rossella Chiara Gambetti, Silvia Biraghi
Futures (2022) Vol. 145, pp. 103080-103080
Closed Access | Times Cited: 18
Generation Z consumers’ perspective: how and why should (not) brands engage in activism?
Antonella Cammarota, Generoso Branca
Italian Journal of Marketing (2025)
Closed Access
Digital Brand Activism and Collective Action: Mapping Challenges and Strategies
K. Praveen Kumar, Amanda Spry, Bernardo Figueiredo, et al.
Journal of Interactive Advertising (2025), pp. 1-17
Open Access
Gender transformative advertising pedagogy: promoting gender justice through marketing education
Lauren Gurrieri, Fiona Finn
Journal of Marketing Management (2023) Vol. 39, Iss. 1-2, pp. 108-133
Closed Access | Times Cited: 9
The activist brand and the transformational power of resistance: towards a narrative conceptual framework
Sophie Esmann Andersen, Trine Susanne Johansen
Journal of Brand Management (2023) Vol. 31, Iss. 2, pp. 140-152
Closed Access | Times Cited: 8
Writing Brands into Historical Silences: Insights from Wide Sargasso Sea
Jonatan Södergren, Niklas Vallström
(2024), pp. 37-51
Closed Access | Times Cited: 2
Co-creating sustainability: transformative power of the brand
Nitha Palakshappa, Sandy Bulmer, Sarah Dodds
Journal of Marketing Management (2024) Vol. 40, Iss. 9-10, pp. 820-850
Open Access | Times Cited: 2
Navigating Uncharted Waters: Insights into Transformative Marketing in the B2B Mobility Ecosystem
S Berger, Lars Meyer‐Waarden, Marc Kuhn, et al.
Journal of Business-to-Business Marketing (2024), pp. 1-25
Open Access | Times Cited: 2
The strength of stance: The impact of brand activism on resistance to negative information, purchasing, and premium paying intents across different types of failures
Barbara Francioni, Roberta De Cicco, Ilaria Curina, et al.
Journal of Retailing and Consumer Services (2024) Vol. 82, pp. 104102-104102
Open Access | Times Cited: 2
From Dr. Seuss to Barbie’s cancellation: brand’s institutional work in response to changed market logics
Aya Aboelenien, Chau Minh Nguyen
Journal of Brand Management (2023) Vol. 31, Iss. 2, pp. 108-125
Closed Access | Times Cited: 6
Managing multiple logics to facilitate consumer transformation
Fulvio Fortezza, Bernardo Figueiredo, Daiane Scaraboto, et al.
Journal of Business Research (2022) Vol. 144, pp. 377-390
Closed Access | Times Cited: 9
Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement
Francisco J. Conejo, Wilson Rojas, Ana Lucy Zamora, et al.
Journal of Macromarketing (2023) Vol. 43, Iss. 2, pp. 215-232
Closed Access | Times Cited: 4
The role of internal branding in managing sustainable brand transformation
Fatima Regany, Cristina Longo
Recherche et Applications en Marketing (English Edition) (2023) Vol. 38, Iss. 3, pp. 110-131
Closed Access | Times Cited: 4
MARKETING E SUSTENTABILIDADE NA PRÁTICA: UM ESTUDO DE CASO SOBRE A INTEGRAÇÃO ENTRE MARKETING E SUSTENTABILIDADE NOS PROGRAMAS DE LOGÍSTICA REVERSA DE QUATRO EMPRESAS MULTINACIONAIS ATUANDO NO BRASIL
ANNE BAHIEH ZEHOUL
(2024)
Open Access
Polarization in Consumer Behavior
Meziyet Uyanık
Advances in marketing, customer relationship management, and e-services book series (2024), pp. 23-50
Closed Access
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