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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

The Role of Machine Learning in Digital Marketing
Mithun S. Ullal, Iqbal Thonse Hawaldar, Rashmi Soni, et al.
SAGE Open (2021) Vol. 11, Iss. 4
Open Access | Times Cited: 37

Showing 1-25 of 37 citing articles:

Use of Artificial Intelligence for Image Processing to Aid Digital Forensics
Rajesh Gupta, Manashree Mane, Shambhu Bhardwaj, et al.
Advances in computational intelligence and robotics book series (2023), pp. 433-447
Closed Access | Times Cited: 25
Marketing Strategies 4.0: Recent Trends and Technologies in Marketing
Ravneet Kaur, Rajesh Singh, Anita Gehlot, et al.
Sustainability (2022) Vol. 14, Iss. 24, pp. 16356-16356
Open Access | Times Cited: 25
The Study on Digital Marketing Influences on Sales for B2B Start-Ups in South Asia
Iqbal Thonse Hawaldar, Mithun S. Ullal, Adel Sarea, et al.
Journal of Open Innovation Technology Market and Complexity (2022) Vol. 8, Iss. 1, pp. 23-23
Open Access | Times Cited: 23
The interplay of artificial intelligence, machine learning, and data analytics in digital marketing and promotions: a review and research agenda
Rituparna Basu, Mumu Aktar, Satish Kumar
Journal of Marketing Analytics (2024)
Closed Access | Times Cited: 5
Applications of Machine Learning (ML) in the context of marketing: a bibliometric approach
Sebastián Cardona-Acevedo, Erica Agudelo-Ceballos, Diana Arango-Botero, et al.
F1000Research (2025) Vol. 14, pp. 92-92
Open Access
A bibliometric approach to the evolution of artificial intelligence in digital marketing
Kemal Gökhan NALBANT, Sevgi Aydın
International Marketing Review (2025)
Closed Access
Optimizing Digital Engagement through Machine Learning Strategies in Viksit Bharat’s Marketing Landscape
Abhishek Raidas, Priyanka Dhoot
South Asian Journal of Management (2025) Vol. 31, Iss. 5, pp. 79-99
Closed Access
Applications of Machine Learning (ML) in the context of marketing: a bibliometric approach
Sebastián Cardona-Acevedo, Erica Agudelo-Ceballos, Diana Arango-Botero, et al.
F1000Research (2025) Vol. 14, pp. 92-92
Open Access
Impact of Artificial Intelligence on Digital Marketing: Theoretical and Empirical Evidence
Saheed A. Gbadegeshin, Andrew French, Taiwo F. Olajumoke, et al.
Studies in systems, decision and control (2025), pp. 23-33
Closed Access
The Effect of Artificial Intelligence on End-User Online Purchasing Decisions: Toward an Integrated Conceptual Framework
Hasan Beyari, Hatem Garamoun
Sustainability (2022) Vol. 14, Iss. 15, pp. 9637-9637
Open Access | Times Cited: 17
Beyond the post: an SLR of enterprise artificial intelligence in social media
Luis-Alfonso Maldonado-Canca, Ana María Casado Molina, Juan-Pedro Cabrera-Sánchez, et al.
Social Network Analysis and Mining (2024) Vol. 14, Iss. 1
Open Access | Times Cited: 3
The evolving role of AI and ML in digital promotion: a systematic review and research agenda
V. G. P. Lakshika, B.T.K. Chathuranga, P.G.S.A. Jayarathne
Journal of Marketing Analytics (2024)
Closed Access | Times Cited: 3
A Novel Approach to Air Passenger Index Prediction: Based on Mutual Information Principle and Support Vector Regression Blended Model
Honglin Xiong, Chongjun Fan, Hongmin Chen, et al.
SAGE Open (2022) Vol. 12, Iss. 1
Open Access | Times Cited: 13
Enhancing Advertising Initiatives: Using Machine Learning Algorithms to Engage Targeted Customer
Pankaj Kunekar, Mohammed Usman, Ch Veena, et al.
(2024), pp. 1433-1437
Closed Access | Times Cited: 2
What motivates individuals to use FinTech budgeting applications? Evidence from India during the covid-19 pandemic
Savitha Basri, Iqbal Thonse Hawaldar
Cogent Economics & Finance (2022) Vol. 10, Iss. 1
Open Access | Times Cited: 9
The Change of Digital Marketing with Artificial Intelligence
İbrahim Halil Efendi̇oğlu
(2023)
Open Access | Times Cited: 5
Revolutionizing Digital Marketing Using Machine Learning
Neelam Saba, R.R. Rubia Gandhi, Sindhu R. Rajendran, et al.
Advances in marketing, customer relationship management, and e-services book series (2023), pp. 1-22
Closed Access | Times Cited: 4
Examining the Moderating Role of e-marketing: Creative Leadership as a Source of Intrapreneurship within Marketing Department
Tareq N. Hashem, Ethar Khalaf, Ibrahim Alhumeisat
Journal of System and Management Sciences (2023) Vol. 13, Iss. 2
Open Access | Times Cited: 4
Towards Artificial Intelligence-Driven Marketing: An Adoption Framework for Lesotho
John Batani, Matau Rosina Mothabeng, Elliot Mbunge
(2024), pp. 12-19
Closed Access | Times Cited: 1
Machine Learning Applications in Social Media Marketing: Innovating Customer Engagement and Brand Building
Barween Al Kurdi, Muhammad Turki Alshurideh, Samer Hamadneh, et al.
(2024), pp. 1-7
Closed Access | Times Cited: 1
The Progressive Role of Machine learning in Enhancing the Effectiveness of Digital Marketing in Emerging Economies
S. Jayashree, Neeru Sidana, Long Tam Pham, et al.
2022 2nd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE) (2022), pp. 1640-1645
Closed Access | Times Cited: 5
Artificial Intelligence for Digital Business Performance
Tippawan Meepung, Phudit Kannikar
2022 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON) (2022), pp. 242-246
Closed Access | Times Cited: 3
Decision Support System Terms of SME’s Credit Lending Based on Machine Learning Approach
Fadi H. Hazboun
(2022), pp. 75-82
Closed Access | Times Cited: 3
Strategi dan Inovasi Model Bisnis Katering dalam Meningkatkan Daya Saing di Era Pasar Digital
Auderey G. Tangkudung, Pinkan L. Sompie, Uteng Mahdi
Jurnal Syntax Admiration (2024) Vol. 5, Iss. 4, pp. 1144-1153
Open Access
Artificial Intelligence and Machine Learning in Digital Marketing:A Bibliometric Review to Determine Present and Future Directions
Carlos Sánchez‐Camacho, Rocío Carranza, Begoña Miguel-San Emeterio, et al.
(2024)
Closed Access
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