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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition
Lisette de Vries, Sonja Gensler, Peter S. H. Leeflang
Journal of Marketing (2017) Vol. 81, Iss. 5, pp. 1-15
Open Access | Times Cited: 227

Showing 1-25 of 227 citing articles:

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
Fangfang Li, Jorma Larimo, Leonidas C. Leonidou
Journal of the Academy of Marketing Science (2020) Vol. 49, Iss. 1, pp. 51-70
Open Access | Times Cited: 582
Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns
Christian Hughes, Vanitha Swaminathan, Gillian Brooks
Journal of Marketing (2019) Vol. 83, Iss. 5, pp. 78-96
Open Access | Times Cited: 535
The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge
Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger
Asia Pacific Journal of Marketing and Logistics (2020) Vol. 32, Iss. 3, pp. 695-720
Closed Access | Times Cited: 298
Followers' engagement with instagram influencers: The role of influencers’ content and engagement strategy
Wondwesen Tafesse, Bronwyn P. Wood
Journal of Retailing and Consumer Services (2020) Vol. 58, pp. 102303-102303
Closed Access | Times Cited: 298
What you Feel, Is what you like Influence of Message Appeals on Customer Engagement on Instagram
Robert Rietveld, Willemijn van Dolen, Masoud Mazloom, et al.
Journal of Interactive Marketing (2019) Vol. 49, Iss. 1, pp. 20-53
Closed Access | Times Cited: 242
Twitter and Research: A Systematic Literature Review Through Text Mining
Amir Karami, Morgan Lundy, Frank Webb, et al.
IEEE Access (2020) Vol. 8, pp. 67698-67717
Open Access | Times Cited: 212
Modeling the relationship between firm and user generated content and the stages of the marketing funnel
Anatoli Colicev, Ashish Kumar, Peter O’Connor
International Journal of Research in Marketing (2018) Vol. 36, Iss. 1, pp. 100-116
Closed Access | Times Cited: 187
In pursuit of an effective B2B digital marketing strategy in an emerging market
Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Raj Agnihotri, et al.
Journal of the Academy of Marketing Science (2019) Vol. 47, Iss. 6, pp. 1085-1108
Closed Access | Times Cited: 158
The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs
Sara Fraccastoro, Mika Gabrielsson, Ellen Bolman Pullins
International Business Review (2020) Vol. 30, Iss. 4, pp. 101776-101776
Open Access | Times Cited: 147
How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective
Run Zheng, Zhuyuan Li, Sang-Gyun Na
Journal of Retailing and Consumer Services (2022) Vol. 68, pp. 103015-103015
Closed Access | Times Cited: 143
Revisiting TAM2 in behavioral targeting advertising: A deep learning-based dual-stage SEM-ANN analysis
Guoqiang Wang, Garry Wei–Han Tan, Yun-Peng Yuan, et al.
Technological Forecasting and Social Change (2021) Vol. 175, pp. 121345-121345
Open Access | Times Cited: 105
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales
Georgia Liadeli, Francesca Sotgiu, Peeter W.J. Verlegh
Journal of Marketing (2022) Vol. 87, Iss. 3, pp. 406-427
Closed Access | Times Cited: 82
Social media, customer engagement, and sales organizations: A research agenda
Raj Agnihotri
Industrial Marketing Management (2020) Vol. 90, pp. 291-299
Closed Access | Times Cited: 125
Implementing social media marketing strategically: an empirical assessment
Wondwesen Tafesse, Anders Hauge Wien
Journal of Marketing Management (2018) Vol. 34, Iss. 9-10, pp. 732-749
Closed Access | Times Cited: 121
Marketing in the era of COVID-19
Janny Hoekstra, Peter S. H. Leeflang
Italian Journal of Marketing (2020) Vol. 2020, Iss. 4, pp. 249-260
Open Access | Times Cited: 116
Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases
Jingjing Li, Ahmed Abbasi, Amar Cheema, et al.
Journal of Marketing (2020) Vol. 84, Iss. 4, pp. 127-146
Open Access | Times Cited: 115
Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour
Jie Sheng
Journal of Interactive Marketing (2019) Vol. 46, Iss. 1, pp. 40-51
Open Access | Times Cited: 99
The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention
Raji Ridwan Adetunji, Sabrina Mohd Rashid, Sobhi Mohd Ishak
Journal of Research in Interactive Marketing (2019) Vol. 13, Iss. 3, pp. 302-330
Closed Access | Times Cited: 99
Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation
Chedia Dhaoui, Cynthia Webster
International Journal of Research in Marketing (2020) Vol. 38, Iss. 1, pp. 155-175
Closed Access | Times Cited: 94
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Emanuel Bayer, Shuba Srinivasan, Edward J. Riedl, et al.
International Journal of Research in Marketing (2020) Vol. 37, Iss. 4, pp. 789-804
Open Access | Times Cited: 92
Drivers, types and value outcomes of customer-to-customer interaction
Kristina Heinonen, Elina Jaakkola, Irina Neganova
Journal of Service Theory and Practice (2018) Vol. 28, Iss. 6, pp. 710-732
Closed Access | Times Cited: 89
Social media use by young Latin American consumers: An exploration
Ainsworth Anthony Bailey, Carolyn M. Bonifield, Alejandro Arias
Journal of Retailing and Consumer Services (2018) Vol. 43, pp. 10-19
Open Access | Times Cited: 86
Investigating the antecedents of halal brand product purchase intention: an empirical investigation
Afzaal Ali, Mehkar Sherwani, Adnan Ali, et al.
Journal of Islamic marketing (2020) Vol. 12, Iss. 7, pp. 1339-1362
Closed Access | Times Cited: 75
Social media resources and capabilities as strategic determinants of social media performance
André Marchand, Thorsten Hennig‐Thurau, Jan Flemming
International Journal of Research in Marketing (2020) Vol. 38, Iss. 3, pp. 549-571
Open Access | Times Cited: 74
Impact of social media activity outcomes on brand equity
Jeen‐Su Lim, Phuoc Pham, John H. Heinrichs
Journal of Product & Brand Management (2020) Vol. 29, Iss. 7, pp. 927-937
Closed Access | Times Cited: 70
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