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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Using EEG to Predict Consumers’ Future Choices
Ariel Telpaz, Ryan Webb, Dino J. Levy
Journal of Marketing Research (2015) Vol. 52, Iss. 4, pp. 511-529
Closed Access | Times Cited: 236

Showing 1-25 of 236 citing articles:

Marketing Analytics for Data-Rich Environments
Michel Wedel, P.K. Kannan
Journal of Marketing (2016) Vol. 80, Iss. 6, pp. 97-121
Closed Access | Times Cited: 812
Analysis of EEG signals and its application to neuromarketing
Mahendra Yadava, Pradeep Kumar, Rajkumar Saini, et al.
Multimedia Tools and Applications (2017) Vol. 76, Iss. 18, pp. 19087-19111
Closed Access | Times Cited: 218
Neuromarketing: Ethical Implications of its Use and Potential Misuse
Steven J. Stanton, Walter Sinnott‐Armstrong, Scott A. Huettel
Journal of Business Ethics (2016) Vol. 144, Iss. 4, pp. 799-811
Closed Access | Times Cited: 215
Demystifying neuromarketing
Weng Marc Lim
Journal of Business Research (2018) Vol. 91, pp. 205-220
Closed Access | Times Cited: 200
Deep Learning for EEG-Based Preference Classification in Neuromarketing
Mashael Aldayel, Mourad Ykhlef, Abeer Al-Nafjan
Applied Sciences (2020) Vol. 10, Iss. 4, pp. 1525-1525
Open Access | Times Cited: 155
Emotional Contagion: A Brief Overview and Future Directions
Carolina Herrando, Efthymios Constantinides
Frontiers in Psychology (2021) Vol. 12
Open Access | Times Cited: 124
Consumer neuroscience for marketing researchers
Joanne Harris, Joseph Ciorciari, John Gountas
Journal of Consumer Behaviour (2018) Vol. 17, Iss. 3, pp. 239-252
Closed Access | Times Cited: 159
Applying EEG in consumer neuroscience
Meng‐Hsien Lin, Samantha N. N. Cross, W. J. Jones, et al.
European Journal of Marketing (2018) Vol. 52, Iss. 1/2, pp. 66-91
Closed Access | Times Cited: 146
The application of EEG power for the prediction and interpretation of consumer decision-making: A neuromarketing study
Parnaz Golnar-Nik, Sajjad Farashi, Mir-Shahram Safari
Physiology & Behavior (2019) Vol. 207, pp. 90-98
Closed Access | Times Cited: 140
Fusion of EEG response and sentiment analysis of products review to predict customer satisfaction
Sudhanshu Kumar, Mahendra Yadava, Partha Pratim Roy
Information Fusion (2018) Vol. 52, pp. 41-52
Closed Access | Times Cited: 140
Beyond Self-Report: A Review of Physiological and Neuroscientific Methods to Investigate Consumer Behavior
Lynne Bell, Julia Vogt, Cesco Willemse, et al.
Frontiers in Psychology (2018) Vol. 9
Open Access | Times Cited: 103
Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer
Nick Lee, Laura Chamberlain, Leif Brandes
European Journal of Marketing (2018) Vol. 52, Iss. 1/2, pp. 4-38
Open Access | Times Cited: 101
Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context
Rumen Pozharliev, Willem J. M. I. Verbeke, Richard P. Bagozzi
Journal of Advertising (2017) Vol. 46, Iss. 3, pp. 351-362
Open Access | Times Cited: 88
A comprehensive assessment of Brain Computer Interfaces: Recent trends and challenges
Drishti Yadav, Shilpee Yadav, Karan Veer
Journal of Neuroscience Methods (2020) Vol. 346, pp. 108918-108918
Closed Access | Times Cited: 86
Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes
Ahmed H. Alsharif, Nor Zafir Md Salleh, Rohaizat Baharun, et al.
Sustainability (2021) Vol. 13, Iss. 11, pp. 6488-6488
Open Access | Times Cited: 85
Neuromarketing: The popularity of the brain-imaging and physiological tools
Ahmed H. Alsharif, Nor Zafir Md Salleh, Rohaizat Baharun
Neuroscience Research Notes (2021) Vol. 3, Iss. 5, pp. 13-22
Open Access | Times Cited: 67
Consumer Behaviour Through Neuromarketing Approach

Journal of Contemporary Issues in Business and Government (2021) Vol. 27, Iss. 03
Closed Access | Times Cited: 65
Recognition of Consumer Preference by Analysis and Classification EEG Signals
Mashael Aldayel, Mourad Ykhlef, Abeer Al-Nafjan
Frontiers in Human Neuroscience (2021) Vol. 14
Open Access | Times Cited: 60
Predicting workers’ inattentiveness to struck-by hazards by monitoring biosignals during a construction task: A virtual reality experiment
Namgyun Kim, Jinwoo Kim, Changbum R. Ahn
Advanced Engineering Informatics (2021) Vol. 49, pp. 101359-101359
Open Access | Times Cited: 57
Discrete choice experiments with eye-tracking: How far we have come and ways forward
Prateek Bansal, Eui-Jin Kim, Semra Özdemir
Journal of Choice Modelling (2024) Vol. 51, pp. 100478-100478
Open Access | Times Cited: 10
Multimodal consumer choice prediction using EEG signals and eye tracking
Syed Muhammad Usman, Shehzad Khalid, Asif Tanveer, et al.
Frontiers in Computational Neuroscience (2025) Vol. 18
Open Access | Times Cited: 1
Neural processing of emotional-intensity predicts emotion regulation choice
Roni Shafir, Ravi Thiruchselvam, Gaurav Suri, et al.
Social Cognitive and Affective Neuroscience (2016) Vol. 11, Iss. 12, pp. 1863-1871
Open Access | Times Cited: 84
Can neuromarketing add value to the traditional marketing research? An exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Stephan G.H. Meyerding, Clara Mehlhose
Journal of Business Research (2018) Vol. 107, pp. 172-185
Closed Access | Times Cited: 78
A gateway to consumers' minds: Achievements, caveats, and prospects of electroencephalography‐based prediction in neuromarketing
Adam Hakim, Dino J. Levy
Wiley Interdisciplinary Reviews Cognitive Science (2018) Vol. 10, Iss. 2
Closed Access | Times Cited: 66
The application of mobile fNIRS to “shopper neuroscience” – first insights from a merchandising communication study
Caspar Krampe, Enrique Strelow, Alexander Haas, et al.
European Journal of Marketing (2018) Vol. 52, Iss. 1/2, pp. 244-259
Closed Access | Times Cited: 62
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