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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions
Nathan M. Fong, Zheng Fang, Xueming Luo
Journal of Marketing Research (2015) Vol. 52, Iss. 5, pp. 726-735
Closed Access | Times Cited: 300

Showing 1-25 of 300 citing articles:

Digital marketing: A framework, review and research agenda
P.K. Kannan, H. Alice Li
International Journal of Research in Marketing (2016) Vol. 34, Iss. 1, pp. 22-45
Closed Access | Times Cited: 1351
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
Cait Lamberton, Andrew T. Stephen
Journal of Marketing (2016) Vol. 80, Iss. 6, pp. 146-172
Closed Access | Times Cited: 917
Marketing Analytics for Data-Rich Environments
Michel Wedel, P.K. Kannan
Journal of Marketing (2016) Vol. 80, Iss. 6, pp. 97-121
Closed Access | Times Cited: 823
The role of data privacy in marketing
Kelly D. Martin, Patrick E. Murphy
Journal of the Academy of Marketing Science (2016) Vol. 45, Iss. 2, pp. 135-155
Closed Access | Times Cited: 563
The Role of Big Data and Predictive Analytics in Retailing
Eric T. Bradlow, Manish Gangwar, Praveen K. Kopalle, et al.
Journal of Retailing (2017) Vol. 93, Iss. 1, pp. 79-95
Open Access | Times Cited: 417
The impact of digital transformation on the retailing value chain
Werner Reinartz, Nico Wiegand, Monika Imschloß
International Journal of Research in Marketing (2019) Vol. 36, Iss. 3, pp. 350-366
Open Access | Times Cited: 396
Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions
Kusum L. Ailawadi, Paul Farris
Journal of Retailing (2017) Vol. 93, Iss. 1, pp. 120-135
Closed Access | Times Cited: 363
Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues
Venkatesh Shankar, Mirella Kleijnen, Suresh Ramanathan, et al.
Journal of Interactive Marketing (2016) Vol. 34, Iss. 1, pp. 37-48
Closed Access | Times Cited: 322
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness
Michelle Andrews, Xueming Luo, Zheng Fang, et al.
Marketing Science (2015) Vol. 35, Iss. 2, pp. 218-233
Closed Access | Times Cited: 314
Getting Smart
Detelina Marinova, Ko de Ruyter, Ming‐Hui Huang, et al.
Journal of Service Research (2016) Vol. 20, Iss. 1, pp. 29-42
Open Access | Times Cited: 289
Personalized mobile marketing strategies
Siliang Tong, Xueming Luo, Bo Xu
Journal of the Academy of Marketing Science (2019) Vol. 48, Iss. 1, pp. 64-78
Closed Access | Times Cited: 256
Where, When, and how Long: Factors that Influence the Redemption of Mobile Phone Coupons
Peter J. Danaher, Michael S. Smith, Kulan Ranasinghe, et al.
Journal of Marketing Research (2015) Vol. 52, Iss. 5, pp. 710-725
Closed Access | Times Cited: 244
Unstructured data in marketing
Bitty Balducci, Detelina Marinova
Journal of the Academy of Marketing Science (2018) Vol. 46, Iss. 4, pp. 557-590
Closed Access | Times Cited: 243
Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products
Peter C. Verhoef, Andrew T. Stephen, P.K. Kannan, et al.
Journal of Interactive Marketing (2017) Vol. 40, Iss. 1, pp. 1-8
Open Access | Times Cited: 213
A multidisciplinary perspective of big data in management research
Jie Sheng, Joseph Amankwah‐Amoah, Xiaojun Wang
International Journal of Production Economics (2017) Vol. 191, pp. 97-112
Open Access | Times Cited: 209
A Decade of Online Advertising Research: What We Learned and What We Need to Know
Yuping Liu–Thompkins
Journal of Advertising (2019) Vol. 48, Iss. 1, pp. 1-13
Closed Access | Times Cited: 196
The personalization-privacy paradox: implications for new media
Elizabeth Aguirre, Anne L. Roggeveen, Dhruv Grewal, et al.
Journal of Consumer Marketing (2016) Vol. 33, Iss. 2, pp. 98-110
Closed Access | Times Cited: 190
Big Data and Service Operations
Maxime C. Cohen
Production and Operations Management (2017) Vol. 27, Iss. 9, pp. 1709-1723
Closed Access | Times Cited: 187
Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect
Tom van Laer, Stéphanie Feiereisen, Luca M. Visconti
Journal of Business Research (2018) Vol. 96, pp. 135-146
Open Access | Times Cited: 187
Future of Retailer Profitability: An Organizing Framework
V. Kumar, Ankit Anand, Hyunseok Song
Journal of Retailing (2016) Vol. 93, Iss. 1, pp. 96-119
Closed Access | Times Cited: 180
The effects of augmented reality mobile app advertising: Viral marketing via shared social experience
Eunyoung Sung
Journal of Business Research (2020) Vol. 122, pp. 75-87
Closed Access | Times Cited: 176
Device Switching in Online Purchasing: Examining the Strategic Contingencies
Evert de Haan, P.K. Kannan, Peter C. Verhoef, et al.
Journal of Marketing (2018) Vol. 82, Iss. 5, pp. 1-19
Open Access | Times Cited: 165
Loss or gain? The role of message framing in hotel guests’ recycling behaviour
Laura Grazzini, Padmali Rodrigo, Gaetano Aiello, et al.
Journal of Sustainable Tourism (2018) Vol. 26, Iss. 11, pp. 1944-1966
Open Access | Times Cited: 165
Big data supply chain analytics: ethical, privacy and security challenges posed to business, industries and society
Nnamdi Johnson Ogbuke, Yahaya Yusuf, Dharma Kovvuri, et al.
Production Planning & Control (2020) Vol. 33, Iss. 2-3, pp. 123-137
Open Access | Times Cited: 146
Mobile advertising: A systematic literature review and future research agenda
Charles Jebarajakirthy, Haroon Iqbal Maseeh, Zakir Morshed, et al.
International Journal of Consumer Studies (2021) Vol. 45, Iss. 6, pp. 1258-1291
Open Access | Times Cited: 138
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