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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Augmented Reality Marketing: A Systematic Literature Review and an Agenda for Future Inquiry
Zhao Du, Jun Liu, Tianjiao Wang
Frontiers in Psychology (2022) Vol. 13
Open Access | Times Cited: 65

Showing 1-25 of 65 citing articles:

Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love
Philipp A. Rauschnabel, Verena Hüttl‐Maack, Aaron Ahuvia, et al.
Psychology and Marketing (2024) Vol. 41, Iss. 4, pp. 819-837
Open Access | Times Cited: 28
Context in augmented reality marketing: Does the place of use matter?
S. Au, Philipp A. Rauschnabel, Reto Felix, et al.
Psychology and Marketing (2023) Vol. 40, Iss. 11, pp. 2447-2463
Open Access | Times Cited: 40
Augmented reality in marketing: Conceptualization and systematic review
Elodie Massa, Riadh Ladhari
International Journal of Consumer Studies (2023) Vol. 47, Iss. 6, pp. 2335-2366
Closed Access | Times Cited: 38
Past, present and future of augmented reality marketing research: a bibliometric and thematic analysis approach
Pragya Jayaswal, Biswajita Parida
European Journal of Marketing (2023) Vol. 57, Iss. 9, pp. 2237-2289
Closed Access | Times Cited: 19
Augmented reality experiences: Consumer‐centered augmented reality framework and research agenda
Sergio Barta, Raquel Gurrea, Carlos Flavián
Psychology and Marketing (2024) Vol. 42, Iss. 2, pp. 634-650
Open Access | Times Cited: 7
Consumer responses toward smart technology: A systematic review, synthesis, and future research agenda
Ayşegül Sağkaya Güngör, Tuğçe Ozansoy Çadırcı, Şirin Gizem Köse, et al.
International Journal of Consumer Studies (2024) Vol. 48, Iss. 3
Closed Access | Times Cited: 4
Mixed Method Approach towards Continuous Use of Chatbots in Healthcare Apps: An Integration of Humanizing Experience Theory
Pratibha Singh, Garima Malik
Services Marketing Quarterly (2024) Vol. 45, Iss. 3, pp. 225-255
Closed Access | Times Cited: 4
Exploring the interplay of enjoyment and practicality’s dimensions: youths’ purchase intention in augmented reality shopping platforms
Chee-Hua Chin, Tat‐Huei Cham, Jill Pei-Wah Ling, et al.
Young Consumers Insight and Ideas for Responsible Marketers (2025) Vol. 26, Iss. 2, pp. 270-295
Closed Access
Enjoy it! Cosmetic try-on apps and augmented reality, the impact of enjoyment, informativeness and ease of use
Valeria Micheletto, S. Accardi, Alessandro Fici, et al.
Frontiers in Virtual Reality (2025) Vol. 6
Open Access
Investigating the Influence of Augmented Reality Marketing Application on Consumer Purchase Intentions: A Study in the E-commerce Sector
Thi Thuy An Ngo, Thanh Tu Tran, Gia Khuong An, et al.
Computers in Human Behavior Reports (2025), pp. 100648-100648
Open Access
The Study of Medicine Through New Technologies
Gerardo Reyes Ruíz
IGI Global eBooks (2025), pp. 71-106
Closed Access
Language Learning in a Flipped Learning Pedagogical Model Through Augmented Reality
Gerardo Reyes Ruíz
IGI Global eBooks (2025), pp. 1-36
Closed Access
Predicting Purchase Intention Toward Cosmetic Products Through Augmented Reality: The Mediating Effect of Consumer Brand Engagement and the Moderating Effect of Interactivity
Nupur Rawal, Smruti Vakil, Arnaz Kaizad Wadia
Approaches to global sustainability, markets, and governance (2025), pp. 427-445
Closed Access
Artificial intelligence in retail – a systematic literature review
Caroline Heins
foresight (2022) Vol. 25, Iss. 2, pp. 264-286
Closed Access | Times Cited: 17
The Future of Marketing Analytics: Trends and Emerging Technologies
Nan Zhang, Yu‐Ping Chen, Zhu Kongjue
Deleted Journal (2024) Vol. 01, Iss. 03, pp. 23-32
Open Access | Times Cited: 3
Marketing of Food Products in Convenience Stores Using Augmented Reality
Gerardo Reyes Ruíz
Advances in marketing, customer relationship management, and e-services book series (2025), pp. 445-474
Closed Access
Understanding consumers’ value co-creation and value co-destruction with augmented reality service marketing
Waqar Nadeem, Saifeddin Alimamy, Abdul R. Ashraf, et al.
Journal of Services Marketing (2025)
Closed Access
Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers
Waseem Irshad, Erhua Zhou, Hafiz Muhammad Wasif Rasheed, et al.
Journal of Consumer Behaviour (2025)
Closed Access
The impact of augmented reality within the fashion industry on purchase decisions, customer engagement, and brand loyalty
Nada Sarkis, Nada Jabbour Al Maalouf, Elias Saliba, et al.
International Journal of Fashion Design Technology and Education (2025), pp. 1-10
Open Access
Augmented Reality in the Retail Outlet: Shaping the Retail Shopping Experience—A Cross‐Cultural Study
Waseem Irshad, Erhua Zhou, Hafiz Muhammad Wasif Rasheed, et al.
Journal of Consumer Behaviour (2025)
Closed Access
Playing with food – The effects of augmented reality on meal perceptions
Kishokanth Jeganathan, Andrzej Szymkowiak
Food Quality and Preference (2023) Vol. 111, pp. 104969-104969
Open Access | Times Cited: 9
Multisensory experiences and technology in the context of wine experiences
Carlos Velasco, Jessica Vargas, Olivia Petit
Journal of Wine Research (2024) Vol. 35, Iss. 2, pp. 85-100
Open Access | Times Cited: 3
Vividness, narrative transportation, and sense of presence in destination marketing: empirical evidence from augmented reality tourism
Chris Zhu, C. Michael Hall, Lawrence Hoc Nang Fong, et al.
Asia Pacific Journal of Tourism Research (2024), pp. 1-13
Closed Access | Times Cited: 2
Augmented Reality in Business: A Bibliometric Analysis and Future Research Agenda
Hamza Shahab
Springer proceedings in business and economics (2024), pp. 29-46
Closed Access | Times Cited: 1
GPS-Induced Disparity Correction for Accurate Object Placement in Augmented Reality
Sungkwan Youm, Nyum Jung, Sunghyun Go
Applied Sciences (2024) Vol. 14, Iss. 7, pp. 2849-2849
Open Access | Times Cited: 1
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